Hawaiian’s load factor, a measure of airplane occupancy, was 22 percentage points higher than Southwest’s passenger revenue per available seat mile, another financial performance measure, was 29.3 cents for Hawaiian versus 10.6 cents for Southwest and Hawaiian’s average fares of $51 were nearly twice those of Southwest, he said. (Ludwig Laab/Civil Beat/2021) ‘People Are Choosing Us’ Hawaiian Airlines, the state’s dominant carrier, lost $240 million in 2022 due to higher fuel prices, labor costs and a scarcity of Japanese tourists. Overbeek ticked off metrics from the third quarter of 2022, the most recent data available from the U.S. When Hawaiian Airlines executives presented an otherwise downbeat earnings report for 2022, there was at least one bright spot: the state’s dominant air carrier claimed victory over Southwest Airlines in an interisland fare war in the latter part of last year.īy some measures, Hawaiian outperformed Southwest despite the Dallas-based airline’s much-ballyhooed promotion in which it sold one-way tickets between the islands for $39, Hawaiian’s chief revenue officer, Brent Overbeek, told investors earlier this year. As travelers enjoy Southwest’s $39 interisland fares into the spring, Hawaiian Airlines holds the local market but posts net losses.
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